Boston Consulting Group (BCG Growth Share Matrix)
*Stars – High growth, high share business or products. Need heavy investment. Will turn into cash cows
*Cash Cows – Low growth, high share business or products. Need less investment, but produces lot of cash.
*Question Marks – Low share. Needs lot of cash.
*Dogs – Low growth, low share business and products. May generate cash but do not promise large sources of cash.
A tool by which management identifies and evaluates the various businesses that make up the company.
The company will put strong resources into more profitable areas of business.
An SBU is a unit of the company that has a separate mission and objectives